We believe that a hyper-local, climate conscious approach to farming and ranching can reshape our relationship with the land and curb the impacts of climate change. We’re proud our #CaliWoolBeanie was acknowledged by Fast Company [tag] as a 2018 World Changing Idea. Thank you to Fiber Shed[tag] for partnering with us to create a product that can be part of the solution to climate change.
Sign the petition by tomorrow to protect the Boundary Waters in Minnesota - the most visited Wilderness area in America - from proposed sulfide-ore copper mining on the Wilderness edge. This type of mining is inherently dangerous and damage to the Boundary Waters can't be prevented or fixed. Visit bit.ly/BWCAW-action
There are many forms of travel involved in outdoor exploration, all which have some level of environmental impact. In 2016, we worked to create a calculator that can tell us the exact carbon footprint of our expeditions. Our most recent #TNFAntartica17, marked the first expedition in which this calculator was implemented. We used that information to offset those emissions by replanting forests with our partners at The Conservation Fund.
Moises Jimenez experiencing that rare moment of transcendence that comes from finding the boundary of your endurance and pushing against it. "After a hard day of racing, where I didn't feel good and I couldn't achieve my goal, it is always gratifying to finish with a mix of happiness and pain from the effort and hours out." #RaceFace
In a sport that views exhaustion, heartbreak, and barfing as incidentals a bad memory might be a runner’s greatest strength. Andy Lefriec tries to bury burning lungs, sheer burnout and a bruised ego. When all else fails, there’s beer. “I’m never doing this again. I gotta get better at climbing for when I do this again next year. I can’t believe I barfed 30 feet from the finish line. I hope David Laney saw me barf, I hope Hillary Allen didn’t see me barf! I wonder if I can get them to take me to the beer garden in a wheelchair?” #RaceFace
After surgery to repair her damaged heel and Achilles, team ultra runner Stephanie Howe Violett spent a year working through apprehension and physical pain, thinking she may never run again. “To say I was happy to be racing again is an understatement. It was an emotional day for me. Mostly there were tears of joy at the finish line. Tears that had been building for an entire year. It took so much emotional and physical drive to get through the past year. There were months of frustration where I felt I'd never be a runner again. Months of cross training and trying to re-learn how to walk again. Months of self-doubt and envy of my peers as they ran race after race while I sat at home. And then, in December I decided that my body was ready to try. I summoned up the courage to start The North Face 50-mile, despite knowing I was not quite the runner I was previously. But I decided to try.” #RaceFace
While anyone who holds the job title of “professional skier” is bound to be a tremendous athlete, there are certain individuals who rise above the rest, not only due to their immense talent, but also their contributions to the sport. Scot Schmidt is just such an individual, whose influence on modern freeskiing knows no parallel.
We are a global movement that celebrates, encourages and enables exploration. We know it is more than putting one foot in front of the other. Exploration transforms the soul. It is social, creative and intellectual. It happens on the rock or the street. We exist to inspire you to explore. Celebrate 50 years of exploration with us.