"The views were incredible, the landscape endless." Watch this and you

"The views were incredible, the landscape endless." Watch this and you'll be dying to visit The Yukon. cc: @TravelYukon

There are few places on Earth as wild and magnificent as Canada’s Yukon. Add this to your bucket list: http://bit.ly/2loqsFm

There are few places on Earth as wild and magnificent as Canada’s Yukon. Add this to your bucket list: http://bit.ly/2loqsFm

"Being lost in the wilderness is daunting. Staying alive is a full-time job. You permanently need water, warmth and shelter. "

"Being lost in the wilderness is daunting. Staying alive is a full-time job. You permanently need water, warmth and shelter. "

Be courteous and share the trails.

Be courteous and share the trails.













Hunting for the dream job?

Hunting for the dream job?



'Surviving 3 days in below freezing conditions isn't going to be a problem, right?'

"If you want a dose of humility, a dose of perspective and what really matters. There’s no better place to be than outside." - Macklemore

"If you want a dose of humility, a dose of perspective and what really matters. There’s no better place to be than outside." - Macklemore





There

There's no waitlist for the outdoors.













Down jackets that don

Down jackets that don't wet out. Period.

A new era of world class trail running.

A new era of world class trail running.





There

There's more to snow camping than pitching a tent.





Tested Tough in the Pacific Northwest, where dirt is a fashion accessory.

Tested Tough in the Pacific Northwest, where dirt is a fashion accessory.









Going dye-free saves over 15 gallons of water per jacket.

Going dye-free saves over 15 gallons of water per jacket.

Tested Tough in the Pacific Northwest, where our moustaches don

Tested Tough in the Pacific Northwest, where our moustaches don't thaw until July.





Have you ever considered a job where you live & work in the backcountry?

Have you ever considered a job where you live & work in the backcountry?

Introducing Columbia Montrail, a whole new trail running experience.

Introducing Columbia Montrail, a whole new trail running experience.























'We spent the summers floating the river. Building things out of wood. Being a kid, getting splinters. I should probably focus on having more of those experiences as an adult.'

No matter where you

No matter where you're flying in from, Iceland is in the middle of nowhere.









"When you look out the window after a year of touring and see Mt. Rainier it means you’ve made it home."

"When you look out the window after a year of touring and see Mt. Rainier it means you’ve made it home."





These fabrics, features, and technologies

These fabrics, features, and technologies



'You need the rain to get to the green. The beauty.' - Macklemore

Tested Tough in the Pacific Northwest, where we never hiberate.

Tested Tough in the Pacific Northwest, where we never hiberate.



'These man made places have nothing on the vastness of mother nature.'

"If you want a dose of perspective and what really matters, if you want a dose of impermanence...there’s no better place to be than outside." - Macklemore

"If you want a dose of perspective and what really matters, if you want a dose of impermanence...there’s no better place to be than outside." - Macklemore









Imagine a world where high performance rain jackets are made entirely from recycled plastic bottles...

Imagine a world where high performance rain jackets are made entirely from recycled plastic bottles...





"This particular week in Jasper shooting with @roz.huber & @dustin was a trip to remember. The sun was just starting to come up, so we pulled over and took advantage of the empty road, sun and majestic mountains. When in doubt, lunge it out. A red Omni-Heat Turbodown (that we fondly called “The Red Robe”) kept Roz toasty between these chilly scenes." Photo: @dahul (IG) Athabasca Glacier, Alberta | #TestedTough

"This particular week in Jasper shooting with @roz.huber & @dustin was a trip to remember. The sun was just starting to come up, so we pulled over and took advantage of the empty road, sun and majestic mountains. When in doubt, lunge it out. A red Omni-Heat Turbodown (that we fondly called “The Red Robe”) kept Roz toasty between these chilly scenes." Photo: @dahul (IG) Athabasca Glacier, Alberta | #TestedTough

"I always anxiously await the first snowfall in the Cascade Mountains. Dusting off the snowshoes and hitting the trails is a day to be celebrated. It has become an annual ritual to start in the dark and make it to the best vantage point by sunrise. This was one of those days with perfect bluebird skies. On the way down I stumbled across this magical postcard-worthy scene. The morning light was just starting to illuminate Table Mountain." Photo: @outside_roaming (IG) Mount Baker, Washington | #TestedTough

"I always anxiously await the first snowfall in the Cascade Mountains. Dusting off the snowshoes and hitting the trails is a day to be celebrated. It has become an annual ritual to start in the dark and make it to the best vantage point by sunrise. This was one of those days with perfect bluebird skies. On the way down I stumbled across this magical postcard-worthy scene. The morning light was just starting to illuminate Table Mountain." Photo: @outside_roaming (IG) Mount Baker, Washington | #TestedTough





"I couldn

"I couldn't have asked for better conditions. No harsh wind, just pure snow fall. It's moments like these that I'm reminded all over again why I love to explore." Photo: @firstspoken (IG) Mt. Baldy | #TestedTough

A massive 18,000-plus-acre ski resort accessible by one lift ticket.

A massive 18,000-plus-acre ski resort accessible by one lift ticket.

We

We're live on Instagram with the Directors of Toughness riiight...now!

Join the Directors of Toughness for a LIVE Instagram Q&A at 12 PM PST before they run 60 miles through the Andes.

Join the Directors of Toughness for a LIVE Instagram Q&A at 12 PM PST before they run 60 miles through the Andes.





These cute, cuddly Instagram stars are exactly what the doctor ordered.

These cute, cuddly Instagram stars are exactly what the doctor ordered.

Love your jacket. Love your planet.

Love your jacket. Love your planet.

Waterfalls, elves... and the world

Waterfalls, elves... and the world's friendliest airport.

"It

"It's cold. Cold beneath you, and all around you."

















25-40% of Iceland was once forested. Now... it rests at 1%.

25-40% of Iceland was once forested. Now... it rests at 1%.





















Engaging kids in nature? Of course there

Engaging kids in nature? Of course there's an app for that.



'Iceland is a magical county, it makes total sense that there are stories about mythical woodland creatures. If they live anywhere, it's here.'









The Directors of Toughness are heading into the Yukon wilderness! First... we

The Directors of Toughness are heading into the Yukon wilderness! First... we're going LIVE! Will they survive?







'Glacier Lagoon is easily one of the most beautiful places I have ever seen. Simply mesmerizing.' - Director of Toughness Mark Chase





"I should probably know better than to try and guess what Columbia has in store for me and my fellow Director of Toughness, Faith Briggs."

"I should probably know better than to try and guess what Columbia has in store for me and my fellow Director of Toughness, Faith Briggs."





"This is madness," I mutter under my breath. What were we thinking? For now the beautiful scenery serves as some sort of distraction from the discomfort, but soon the only light will come from the pale beams of our headlamps reflecting off the frozen track we follow. What then? I shut down my mind and sink into the rhythm of each step. I struggle and sweat up endless hills not knowing how far away the cabin is, with its promise of warmth, or if it even really exists. Tough but oh, so very worth it.

"This is madness," I mutter under my breath. What were we thinking? For now the beautiful scenery serves as some sort of distraction from the discomfort, but soon the only light will come from the pale beams of our headlamps reflecting off the frozen track we follow. What then? I shut down my mind and sink into the rhythm of each step. I struggle and sweat up endless hills not knowing how far away the cabin is, with its promise of warmth, or if it even really exists. Tough but oh, so very worth it.' Photo: @exploreofcourse (IG) Knuckleheads, BC | #TestedTough









"Surreal doesn’t quite describe the experience thus far." - Faith Briggs

"Surreal doesn’t quite describe the experience thus far." - Faith Briggs





"There was something about taking a dip in ice cold water that made me feel...free. If my hands and feet hadn’t turned blue and started to resemble claws, I might have even splashed around a little longer."

"There was something about taking a dip in ice cold water that made me feel...free. If my hands and feet hadn’t turned blue and started to resemble claws, I might have even splashed around a little longer."





Watch the Directors of Toughness embark on an Icelandic gear testing adventure with Manchester United: https://youtu.be/zO8VE7S2waU

Watch the Directors of Toughness embark on an Icelandic gear testing adventure with Manchester United: https://youtu.be/zO8VE7S2waU





"I

"I've wanted to come home for a winter and snowboard since I was last there in 2012. As soon as it snowed I was going to book a flight back up but it never seemed to come. Once we finally got that got that snowfall I was super stoked." Photo: @teal.barmore (IG) Cordova, Alaska | #TestedTough



'The two things I love most are exploring the BC wilderness and capturing what I find with my film camera. On this particular day, we took advantage of a fresh layer of powder to snow shoe around Chilliwack Lake. It's beautiful places like this that inspire me to wakeup before sunrise, get out the door, and take my camera wherever the trail leads.' Photo: @katgrabowski (IG) Chilliwack Lake, BC | #TestedTough